What is the Best Time to Send a Marketing Email? 7 Day-by-Day Tips for Maximum Engagement

“What is the Best Time to Send a Marketing Email?”. Its a very valid question because timing is crucial to the success of a marketing email campaign. Sending an email at the right time can significantly impact Open rates, Click-through rates, Conversion rates.Ultimately, the goal is to maximize the return on investment (ROI) of the email campaign.

There are various Factors influencing the best time to send. What is the email type either it is promotional, informational or transactional. Who is the Target audience and their demographics, behaviors, and time zones. Which industry you are targeting.

More surprisingly best time also varies according to days of week.

So to know deep down “What is the Best Time to Send a Marketing Email?” . Lets get started.

Best Time to Send an Email to get a Response

These are general guidelines, but “What is the Best Time to Send a Marketing Email?” varies depending on several factors specific to your audience and campaign.

Type of Email:

The optimal time to send an email for a response varies significantly based on the type of email.

Best time to send Cold Emails is early mornings (6-9 AM) or late evenings (8-9 PM). Because these off-peak hours often result in higher open and response rates due to less competition in the recipient’s inbox.

Best time to send Warm Emails is mid-morning (9-11 AM) or early afternoon (1-3 PM) because these times align with typical workday schedules when recipients are more likely to be focused and available.

Audience Demographics:

Demographics such as age, profession, and location influence email checking habits. For instance, younger audiences check their emails more frequently throughout the day, while professionals might dedicate specific times for checking emails. Behaviors like commuting habits can also play a role. People with long commutes are more likely to check emails early in the morning or on public transportation.

Industry and profession:

People in certain industries, such as marketing or finance, might be bombarded with emails throughout the day. Sending emails during off-peak times for those industries might be more effective.

Time zones are crucial:

Time zones are a crucial consideration. Sending an email at 8 AM your time might land in a recipient’s inbox at an inconvenient hour, significantly reducing the chances of them seeing it right away.

To optimize open rates, schedule emails based on the recipient’s location. For example, if you’re targeting an audience in Europe, sending an email in the afternoon your time might be more effective than sending it early in the morning.

Research suggests some general trends about “What is the Best Time to Send a Marketing Email?” which can increase your chances. Here’s a breakdown by day of when people are most likely to be checking their email:

Early mornings (6 AM – 9 AM):

Many people check their emails before starting their workday, especially those who have long commutes or flexible schedules. This can be a good time to reach busy professionals or anyone who might benefit from seeing your email first thing in the day. Open rates are typically higher in the morning, but click-through rates and conversion rates can be lower as people may not have time to take action immediately.

Late afternoons (4 PM – 6 PM):

As people wrap up their workday, they often check their emails one last time before heading home. This can be a good time to send emails that contain important information or require a response, as people are likely to be focused on completing tasks before they leave for the day. Open rates may be slightly lower than in the morning, but click-through rates and conversion rates can be higher as people may have more time to take action.

What is the Best Time to send a Marketing Emails, Day by Day

Each day has different significace according to type of email sending to customers. Here is the simplest breakdown about What is the Best Time to send a Marketing Emails, Day by Day.

Best time to send email on Monday:

Mondays is a double-edged sword for email marketing.

On the one hand, inboxes tend to be flooded after the weekend, potentially burying your email among a pile of others.

On the other hand, some research suggests that Mondays is a good time to reach busy professionals who are actively prioritizing their tasks for the week and might be more receptive to relevant information that can help them be more productive.

Consider sending your email in the late morning or early afternoon on Monday, when people are likely to have settled into their workweek but their inboxes are not yet overloaded.

Best time to send email on Tuesday:

Tuesdays are often considered a “sweet spot” for email marketing. People have settled into their workweek, but their inboxes aren’t yet overloaded.

Morning (9 AM – 11 AM) is a popular time for email checking as people start their workday and Early Afternoon (1 PM – 2 PM) after the lunch rush, people often return to their desks and check their emails.

This is a good time to send emails that require more attention or contain complex information. Studies suggest Tuesdays have high open and reply rates, making it a good option for important announcements or campaigns that require engagement.

Best time to send marketing email on Wednesday:

Wednesdays are often considered the “hump day” of the week, when people might be feeling a bit tired and less focused on work.

However, it is also a good time to send emails that offer a distraction or a break from the workday, such as promotional emails or newsletters with interesting content.

The mid-morning or early afternoon are good times to send emails on Wednesday, as people are likely to be checking their emails and looking for something to break up the monotony of the workday.

Best time to send email on Thursday:

Thursday is a good time to send emails that summarize the week’s highlights or offer a preview of what’s to come in the following week.

The sweet spot for sending emails on Thursday is generally between 9 AM and 11 AM.

This is especially effective for newsletters or recap emails.Alternatively, consider sending emails that promote upcoming events or weekend sales, as people might be starting to think about their weekend plans.

Best time to send email on Friday:

Fridays is a bit trickier for email marketing. People might be winding down for the weekend, checking emails less frequently, and less likely to respond immediately. However, this doesn’t necessarily mean Fridays are a write-off for email marketing.

Consider sending follow-up emails on Fridays for previous messages, or target audiences who might be more likely to check work emails on Fridays, such as freelancers or contractors.

Additionally, you can try sending emails early in the morning, before people start to disconnect from work, or in the late afternoon, when they might be checking their emails one last time before leaving the office.

Best time to send email on Saturday:

Generally, Saturdays and Sundays have low open and reply rates as people are less focused on work emails.

However, they may be suitable for casual outreach or non-urgent messages to specific contacts who might check personal emails on weekends.

For instance, if you’re targeting young adults or millennials, a weekend brunch promotion might see more traction on a Saturday morning than a Tuesday afternoon.

Best time to send email on Sunday:

Sundays are generally considered the lowest point for business email marketing, as most people are focused on relaxation and personal activities. However, there are a few exceptions where Sunday emails might be effective:

If your audience is interested in staying updated on industry trends or news, a Sunday morning newsletter might be well-received.

If you’re offering a limited-time deal or promotion that requires immediate action, a Sunday email is a good way to reach people who might be browsing online for deals.

If you’ve sent a previous email that required a response, a gentle reminder on Sunday helps nudge recipients to take action.

Certain audiences, such as online shoppers or freelancers who work on weekends, might be more receptive to emails on Sundays.

An email about a weekend sale from a clothing retailer might be more effective on a Sunday morning than a Wednesday afternoon.

What is the Best Day to Send Marketing Emails?

From above discussion on “What is the Best Time to Send a Marketing Email?” we can say that  Tuesday, Wednesday and Thursday are good days but it’s another whole discussion. to know “What is the best day to send marketing emails?” in depth click here.

FAQs

Conclusion:

The optimal time to send a marketing email depends on various factors, including target audience, industry, and email content. While general trends exist, A/B testing is crucial to determine the best time for your specific campaign. Understanding your audience and their behaviors is key to successful email marketing.

Remember, knowing about “What is the Best Time to Send a Marketing Email?” isn’t sufficient. Engaging content, compelling subject lines, and a clear call to action are equally important for driving results.