“What is the best day to send Marketing Emails?”. This question is crucial to maximize the impact of your email marketing campaigns. By identifying the optimal day to send emails, you can aim to Increase open rates, Boost click-through rates, Improve conversion rates and ultimately, you can achieve a higher return on investment for their email marketing efforts.
Factors Affecting “Best Day to Send Marketing Emails”
“Best day to send marketing Emails” depends upon following factors:
Audience behavior:
People check email differently.oung folks check their phones constantly through out the week, while older generations prefer mornings of weekdays with their coffee. Knowing your audience’s demographics (age, location) helps you send emails when they’re most likely to be checking their inboxes.
Industry specifics:
Not all industries are created equal. A marketing email for a trendy clothing company performs better on a Friday afternoon (payday!), while a B2B email to a CEO best to sent on a Tuesday morning. Understanding your industry (e.g., e-commerce, B2B) helps you target the days when people are most receptive.
Competition:
Standing out from the crowd is essential. Everyone bombards our inboxes these days. Sending your email when everyone else is doing it means yours might get lost in the shuffle. Analyzing your competition and choosing different send times can help your email stand out.
Time zone differences:
he world is a big place. If you have a global audience, sending your email at 3 pm in New York meaning it arrives at 3 am in Tokyo – not exactly prime email-checking time. Considering different time zones ensures your email lands when it’s most relevant for your recipients.
Type of Email:
The type of email you’re sending plays a crucial role in determining the best day to hit send. Different emails have different goals and require different strategies.
These factors all work together to create the perfect email-sending recipe for success!
But e’ll delve into this in detail in the following sections.
What is the Best Day to Send Marketing Emails Based on Email Type?
While understanding your audience and industry is crucial for effective email marketing, focusing on the specific type of email can yield more actionable insights. First we will discuss types of emails and then “Best day to send Marketing Emails”according to them in a tabular form to get instant review.
Types of Emails:
Based on Relationship with Recipient
- Cold Emails: Sent to recipients who have no prior knowledge of the sender or their business.
- Warm Emails: Sent to people who have some level of familiarity with the sender, such as social media connections or shared contacts.
- Follow-up Emails: Sent after an initial interaction, such as a meeting, email, or phone call.
Based on Purpose
- Promotional Emails: Focus on promoting products, services, or special offers.
- Transactional Emails: Provide information about a purchase or account activity (e.g., order confirmations, password resets).
- Nurturing Emails: Build relationships with leads and customers through valuable content and information.
- Survey Emails: Gather feedback from customers or prospects.
- Event Invites: Promote upcoming events or webinars.
- Re-engagement Emails: Attempt to re-activate inactive customers or subscribers.
- Abandoned Cart Emails: Remind customers about items left in their shopping cart.
Other Types
- Email Warm-up: A process to improve email deliverability by gradually increasing sending volume.
- Autoresponder Emails: Pre-written emails sent automatically in response to specific actions (e.g., contact form submission).
Best Day to Send Cold Marketing Emails:
| Day | Open Rate | Click-Through Rate (CTR) | Purchase Rate |
|---|---|---|---|
| Monday | High | High | Moderate |
| Tuesday | High | High | Moderate |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | Moderate | Moderate |
| Friday | Low | Low | Low |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Warm Marketing Emails:
Unlike cold emails, warm emails are sent to people who already have some familiarity with you or your business. This means that the optimal send day might differ.
| Day | Open Rate | Click-Through Rate (CTR) | Purchase Rate |
|---|---|---|---|
| Monday | Moderate | Moderate | Moderate |
| Tuesday | Moderate | Moderate | Moderate |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | Moderate | Moderate |
| Friday | Moderate | Moderate | Moderate |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Follow-Up Marketing Emails:
| Day | Open Rate | Click-Through Rate (CTR) | Purchase Rate |
|---|---|---|---|
| Monday | Moderate | Moderate | Moderate |
| Tuesday | Moderate | Moderate | Moderate |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | Moderate | Moderate |
| Friday | Moderate | Moderate | Moderate |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Call-to-Action Marketing Emails:
| Day | Open Rate | Click-Through Rate (CTR) | Purchase Rate |
|---|---|---|---|
| Monday | Moderate | High | Moderate |
| Tuesday | High | High | High |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | High | Moderate |
| Friday | Moderate | Moderate | Moderate |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Promotional Marketing Emails:
| Day | Open Rate | Click-Through Rate (CTR) | Purchase Rate |
|---|---|---|---|
| Monday | Moderate | Moderate | Moderate |
| Tuesday | High | High | High |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | High | Moderate |
| Friday | Moderate | Moderate | Moderate |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Nurturing Emails:
| Day | Open Rate | Click-Through Rate (CTR) | Purchase Rate |
|---|---|---|---|
| Monday | Moderate | Moderate | Low |
| Tuesday | Moderate | Moderate | Low |
| Wednesday | Moderate | Moderate | Low |
| Thursday | Moderate | Moderate | Low |
| Friday | Moderate | Moderate | Low |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Survey Emails:
| Day | Open Rate | Click-Through Rate (CTR) | Completion Rate |
|---|---|---|---|
| Monday | Moderate | Moderate | High |
| Tuesday | Moderate | Moderate | Moderate |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | Moderate | Moderate |
| Friday | Moderate | Moderate | Low |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Best Day to Send Event Invite Emails:
| Day | Open Rate | Click-Through Rate (CTR) | RSVP Rate |
|---|---|---|---|
| Monday | Moderate | Moderate | Moderate |
| Tuesday | High | High | High |
| Wednesday | Moderate | Moderate | Moderate |
| Thursday | Moderate | High | Moderate |
| Friday | Moderate | Moderate | Low |
| Saturday | Low | Low | Low |
| Sunday | Low | Low | Low |
Industries to Consider for Weekend Emails:
The weekend will probably be the answer to the question, “What is the best day to send marketing emails?” But it depends on the industry. We are going to discover those industries and type of emails.
E-commerce:
- Type of email: Promotional emails, flash sales, limited-time offers, abandoned cart reminders.
- Reasoning: Many people have free time on weekends to browse and shop online.
Travel and Hospitality:
- Type of email: Last-minute deals, weekend packages, inspirational content.
- Reasoning: People often plan leisure activities during weekends.
Entertainment:
- Type of email: Event reminders, concert updates, new releases, behind-the-scenes content.
- Reasoning: Weekends are often associated with leisure and entertainment.
Food and Beverage:
- Type of email: Recipes, food inspiration, delivery promotions, restaurant reservations.
- Reasoning: Many people cook or dine out on weekends.
Remember, even in these industries, weekdays can still be highly effective for email marketing. The key is to find the right balance between weekday and weekend campaigns based on your audience and goals.
FAQs
Is it better to send emails on Friday or Monday?
Generally, Friday is considered a better day to send emails than Monday. People might be winding down for the weekend and more receptive to promotional emails or interesting content. However, Monday can also be effective for reaching busy professionals who are prioritizing their week.
Should you send marketing emails on Sunday?
Traditionally, Sunday is considered one of the worst days to send marketing emails.
People are typically focused on relaxation and personal activities. However, there are exceptions for specific industries, time-sensitive offers, or niche audiences.
Should you send emails on the weekend?
While it’s generally less effective to send emails on weekends, there can be exceptions. Specific industries, time-sensitive offers, or niche audiences might benefit from weekend emails.
What day of the week is best to email agents?
Tuesdays and Thursdays tend to be the most productive days for many professionals, including agents.
What is the best day to send email to employees?
Weekdays (Monday to Friday) during regular business hours are most likely to reach employees.
What day do people check their email the most?
Tuesdays and Thursdays tend to have higher email engagement rates. However, this can vary based on industry and target audience.
Conclusion
Determining “What is the Best Day to Send Marketing Emails?” is a complex task influenced by various factors. While general trends suggest certain days perform better than others, the ideal send time ultimately depends on your target audience, industry, and the specific purpose of your email. By carefully considering audience behavior, industry specifics, competition, time zones, and email type, you can significantly enhance your email marketing campaigns’ effectiveness. Remember, A/B testing and continuous optimization are key to maximizing your results.
